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Essex man
Essex man and Mondeo man are stereotypical figures which were popularised in 1990s England. "Essex man" as a political figure is an example of a type of median voter and was used to help explain the electoral successes of Margaret Thatcher in the previous decade. The closely related "Mondeo man" was identified as the sort of voter the Labour Party needed to attract to win the 1997 election.〔Ollie Stone-Lee, ( Who's the new Mondeo man? ), ''BBC News'' 2 January 2005〕
==Background==
Although the Labour Party is sometimes considered the "natural choice" for the working class, there has traditionally been a group within that class who have voted Conservative,〔Tanner, D., ''Political Change and the Labour Party 1900-1918'' (1990)〕 who are distinct from the "Essex man" phenomenon.
After the Second World War, there was considerable social change in South East England. Working class families were encouraged to leave the war-damaged slums in inner London and move to newly built council-owned properties in the suburbs and "new towns" in the home counties, including Basildon and Harlow in Essex.
With the decline of manufacture and skilled manual work in the 1980s, this group increasingly looked to middle class professions for employment or became self-employed. Their children enjoyed housing, education and employment opportunities far removed from the experiences of their parents.〔Butler, T., ''Social Change and the Middle Classes'' (1995)〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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